Cyber Incident Victim: Typepad
Date:
May 2014
Location:
United States of America
Summary
The blogging platform Typepad experienced multiple distributed denial-of-service (DDoS) attacks over several weeks, causing extended service outages and intermittent access issues. Mitigation efforts involved collaboration with CloudFlare and Fastly, though the platform intermittently displayed cached snapshots via CloudFlare's "Always Online" feature during downtime. The parent company received a ransom demand during the initial attacks and engaged the FBI for investigation. While the company attributed a subsequent network outage to another DDoS attack, technical confirmation remained pending, highlighting challenges in distinguishing targeted attacks from unrelated infrastructure failures amid increasingly common large-scale DDoS incidents.
| CIA Posture | Motives | Tactics, Techniques & Procedures |
|---|---|---|
| Available to members | 1 motive | 2 techniques |
| Threat Actors | Type | Location |
|---|---|---|
| 0 actors | Available to members | Available to members |
Description
TypePad experienced multiple distributed denial-of-service (DDoS) attacks in April and May 2014, causing extended service disruptions. The first confirmed attack occurred in April, lasting nearly five days with intermittent outages. SAY Media, TypePad’s parent company, characterized this attack as similar to one targeting Basecamp and involved third-party mitigation services CloudFlare and Fastly to restore operations. During the April incident, attackers issued a ransom demand after disabling services, a pattern consistent with other DDoS campaigns against companies like Meetup and Basecamp. SAY Media confirmed cooperating with the FBI regarding the ransom note but did not disclose technical specifics of the attack or the demanded amount.

On May 19, 2014, TypePad reported another outage starting at 6:00 AM PT, initially attributing it to a renewed DDoS attack. Engineering VP Paul Devine stated the company was again collaborating with CloudFlare and Fastly, expressing confidence the disruption would be short-lived. However, the company acknowledged uncertainty about the root cause during early investigations, leaving open the possibility of a non-malicious network failure. By mid-morning, partial service resumed for some blogs, but www.typepad.com remained inaccessible, displaying only CloudFlare’s cached "Always Online" version. SAY Media’s corporate site (www.saymedia.com) loaded slowly but exhibited a "fatal error" message. The incident impacted SAY Media’s portfolio of hosted blogs, including ReadWrite, xoJane, and Fashionista. No new ransom demands were confirmed in the May event, though the company faced criticism for recurring outages and insufficient transparency with customers regarding attack frequency and root causes.
