Cyber Incident Victim: Hasbro
Date:
Mar 2026
Location:
United States of America
Summary
Hasbro detected unauthorized access to its network and responded by taking some systems offline while activating business continuity plans to keep orders, shipping and key operations running. The interim measures may continue for several weeks and could cause delays in order processing, shipping and invoicing, prompting the company to postpone its first‑quarter earnings release and anticipate costs for investigation and advisory services. An ongoing forensic review with outside experts aims to determine the full scope of the breach, including whether any data was exfiltrated, while the company maintains that its core operations remain open.
| CIA Posture | Motives | Tactics, Techniques & Procedures |
|---|---|---|
| Available to members | 0 motives | 0 techniques |
| Threat Actors | Type | Location |
|---|---|---|
| 0 actors | Available to members | Available to members |
Description
On March 28, 2026, Hasbro detected unauthorized access to its network and disclosed the incident in an SEC 8‑K filing. The discovery prompted the company to take certain systems offline as part of its incident response. Parts of Hasbro’s website and the sites of its brands displayed error messages, with one message indicating the site was undergoing maintenance. Hasbro activated its business continuity plans to allow it to continue taking orders, shipping product and conducting other key operations while it addressed the breach. The company stated that these interim measures could remain in place for several weeks before the situation is fully resolved.
The disruption caused delays in order processing, shipping and invoicing, which Hasbro expects to affect its second‑quarter revenue and operating profit. The company anticipates incurring costs related to the investigation and to engaging external advisers. As a result of the ongoing review, Hasbro delayed the release of its first‑quarter earnings while it finalizes the financial results. Despite the delays, Hasbro said it expects to ship the games Magic: The Gathering and Secrets of Strixhaven as planned and to continue producing My Little Pony products. The majority of the second‑quarter delays are expected to be made up during the second half of the fiscal year.
Hasbro is working with forensic experts to review any files that may have been impacted and to determine the full scope of the breach, including whether any data was compromised. The investigation is being conducted with the aid of outside cybersecurity professionals, and the company said it is taking steps to secure its systems and data. Hasbro noted that it is not known whether the attackers remain in its environment or if any contact has been made, and it has not disclosed the specific type of cyberattack involved. The company said it will issue notifications based on the outcome of its investigation. Hasbro reported that it is making progress toward restoring the affected systems and returning to normal operations.