Under Armour

Profile narrative

Under Armour designs, manufactures, and markets performance athletic apparel, footwear, and accessories for men, women, and youth. The company’s product lines include compression wear, training gear, outdoor clothing, and sport‑specific equipment such as basketball shoes and running sneakers. It serves athletes and fitness enthusiasts across multiple channels, including its own branded retail stores, e‑commerce platform, wholesale partners, and sporting‑goods retailers. Under Armour’s market presence spans North America, Europe, Asia‑Pacific, and Latin America, with a focus on high‑performance sports such as running, training, basketball, and golf. The brand also offers connected fitness applications and wearable technology that integrate with its apparel to track workouts and provide performance insights.

Under Armour is distinguished by its emphasis on innovation in fabric technology, exemplified by proprietary materials like HeatGear, ColdGear, and UA Storm that aim to regulate temperature and manage moisture. The company positions itself as a performance‑oriented alternative to traditional sportswear giants, leveraging athlete endorsements and sponsorships of teams and events to reinforce its credibility. Structurally, Under Armour, Inc. is a publicly traded corporation listed on the New York Stock Exchange under the ticker UA, founded in 1996 by former University of Maryland football player Kevin Plank and headquartered in Baltimore, Maryland, United States. While the prompt does not provide explicit figures for revenue or workforce size, publicly available sources note that the company operates thousands of retail locations worldwide and employs tens of thousands of staff. The organization’s recent history includes several data‑security incidents, notably a 2018 breach affecting its MyFitnessPal application and two separate breaches in late 2025 and early 2026 that exposed customer email addresses and related personal information.

Incidents

3 incidents linked to this organisation.