Menu
Browse

Brimborg

Primary URL Location Industry
www[.]brimborg[.]is
Country Iceland
Automotive Icon
Automotive
Profile

Brimborg is an automotive dealership headquartered in Iceland. The company sells new and used vehicles and provides after‑sales service, parts and related support to its customers. Its primary market is the domestic Icelandic consumer and business sector.

Brimborg operates from multiple business locations, as indicated by the statement that all of its locations remained open during the August 2023 cyber incident. While the exact number of sites is not disclosed, the presence of more than one facility shows a distributed operational footprint within Iceland. The dealership’s activities are carried out across these sites.

In August 2023 Brimborg suffered a cyberattack in which data was taken hostage, prompting the engagement of top cybersecurity specialists to analyse the breach, restore systems and recover the compromised information. Throughout the response the company kept all business locations open to continue serving customers, demonstrating operational resilience. The incident was reported to the Icelandic Data Protection Authority, reflecting compliance with local breach‑notification obligations. This event highlights Brimborg’s reliance on IT infrastructure and its capacity to manage a significant security disruption.

No explicit information about Brimborg’s ownership, parent company or subsidiary structure is provided in the available sources. Consequently, any details regarding its corporate hierarchy remain unspecified based on the given material.

Incidents
Linked incidents available to members
1 incident