New York Pizza

New York Pizza operates as a pizza chain in the Netherlands, offering pizza products and related delivery services to consumers. The organisation is known by the alias New York Pizza and maintains its headquarters in the Netherlands. Its core business involves preparing and delivering pizza meals to customers through online or telephone ordering channels. The company serves a consumer market that relies on its food delivery platform for meals.

In May 2021 the organisation experienced a security breach that compromised the personal data of approximately 3.9 million customers, including names, delivery addresses, email addresses, telephone numbers, hashed passwords, order histories and some birth dates. The breach was carried out by a hacker who attempted to extort the company by threatening to publish or sell the stolen information. Following the incident the company engaged a security firm to investigate the breach and to patch vulnerabilities. The organisation notified national data protection authorities and prepared a law enforcement complaint regarding the attack. Affected customers were advised to change their account passwords and to remain vigilant for suspicious communications. The company warned that the exposed data could be used for phishing, spam, fraud or identity theft, citing a known malicious email address as an example. The incident underscored the extent of the organisation’s customer base and prompted a review of its security practices.