Optimizely

Profile narrative

Optimizely provides a digital experience platform that enables businesses to run experiments, personalize content, and manage digital assets across web and mobile channels. Its core offerings include A/B testing, multivariate testing, feature flagging, and AI‑driven personalization tools. The platform also integrates content management capabilities, allowing teams to create, edit, and publish web pages without relying on separate CMS systems. Optimizely serves a broad range of industries, including retail, finance, travel, and technology, helping organizations improve conversion rates and customer engagement. The company’s solutions are designed for both marketing and product development teams, supporting data‑driven decision making. By offering a unified suite of experimentation and personalization tools, Optimizely aims to streamline the process of delivering tailored digital experiences.

Optimizely is headquartered in the United States, with its main office located in San Francisco, California. The company was founded in 2010 by Dan Siroker and Pete Koomen, originating from a project during the 2008 Obama presidential campaign. Over time, Optimizely has expanded its product set through internal development and strategic acquisitions, positioning itself as a specialist in experimentation‑led growth. In 2020, Optimizely merged with Episerver, resulting in a rebranded entity that combines experimentation capabilities with a full‑featured content management system. The organization remains privately held, backed by a series of venture‑capital and private‑equity investors. Its platform is used by thousands of enterprises worldwide, reflecting a focus on scalability and integration with existing marketing technology stacks.

Incidents

1 incident linked to this organisation.