Intersport

Intersport, also known asIntersport Group, is an international sporting goods retailer headquartered in Switzerland. The company operates a combination of physical retail stores and online platforms that sell sporting equipment and apparel. Its store network includes locations in France, while its e‑commerce sites have served customers in Slovenia, Croatia, Serbia, Bosnia and Herzegovina and Montenegro. Intersport offers omnichannel services such as point‑of‑sale systems, loyalty programmes and gift card options to support both in‑store and online shopping. The organisation describes itself as a major global sports retailer, indicating a broad footprint across multiple European markets. Its core business centres on providing consumers with sports‑related products through both brick‑and‑mortar and digital channels.

Intersport’s distinguishing attributes include its specialization in sporting goods and the integration of traditional retail with digital sales channels, a feature that became especially relevant during the pandemic‑driven shift to e‑commerce. The company maintains loyalty programmes that track customer purchases and issue loyalty numbers, a detail highlighted in the 2025 data breach affecting 3.4 million French customers. It also processes various payment methods, including credit cards, PayPal and other electronic options, as evidenced by the types of data exposed in past attacks such as invoice numbers, PayPal references, payment amounts and card types. Intersport has experienced a series of cyber threats, ranging from Magecart web skimming on its Balkan websites in 2020 to ransomware attacks by groups such as Hive in 2022 and Conti later that same year. The 2022 Hive ransomware incident disabled point‑of‑sale systems, loyalty programmes and gift card services in French stores, forcing manual checkouts and inventory tracking during a peak sales period. The 2025 breach resulted in the theft of names, email addresses, physical addresses, purchase details, invoice numbers, PayPal references, payment amounts, card types and loyalty numbers, although banking details and passwords were reportedly unaffected. Although the organisation is structured as a group, no explicit parent or subsidiary relationships are detailed in the available sources. These facts collectively define Intersport as a European‑focused sporting goods retailer with an omnichannel model and a history of cybersecurity challenges.