Annie Sez

The organisation operates a portfolio of retail brands in the United States that sell apparel, footwear, and accessories. These brands include Annie Sez, Mandee, Afaze, Sirens, and Urban Planet. The merchandise is offered primarily through physical store locations serving domestic consumers. The organisation's core business revolves around brick‑and‑mortar retail rather than online channels.

Evidence of its geographic reach comes from the 2015 data‑security incident, which affected stores in Danbury, Connecticut, and Bergenfield, New Jersey. The breach involved multiple U.S. retail brands under the same parent, indicating a presence across at least those two states. No explicit figures on store count, revenue, or employee numbers are provided in the source material.

The organisation focuses on in‑store payment card transactions and does not collect social security numbers or PINs from customers. During the 2015 malware attack, card numbers, expiration dates, and CVV codes were exposed, prompting the engagement of third‑party forensic experts and law enforcement. Following the incident, the company removed the malicious software and implemented enhanced security measures to prevent further unauthorized access. Its response highlights a reliance on external expertise for incident handling and a commitment to strengthening point‑of‑sale security.

The entity is identified in the sources as A&M, which serves as the parent company overseeing the various retail brands. Annie Sez and Mandee are noted as aliases or brand names that operate under this parent structure. Headquarters for the organisation is located in the United States of America, though no specific city or address is disclosed.