Who Gives A Crap

Profile narrative

Who Gives A Crap is an Australian consumer goods company that sells toilet paper, tissues, and related hygiene products directly to customers through an online subscription model. The company was founded in 2012 by Simon Griffiths, Jehan Ratnatunga, and Danny Alexander following a crowdfunding campaign that raised initial capital. It operates primarily in Australia, the United Kingdom, and the United States, with additional shipping to selected European markets. Its product range includes recycled and bamboo-based toilet paper, paper towels, and tissues, marketed with an emphasis on environmental sustainability and plastic-free packaging. The business model relies on direct-to-consumer e-commerce rather than traditional retail distribution, allowing the company to maintain control over branding and customer relationships across its international markets.

A distinguishing feature of the organisation is its commitment to donating fifty percent of profits to sanitation and hygiene projects in developing countries, a pledge that has been central to its brand identity since inception. The company achieved B Corporation certification, reflecting its adherence to verified standards of social and environmental performance, accountability, and transparency. In October 2026, Who Gives A Crap disclosed a data security incident in which an unauthorised party accessed customer personal information through a third-party marketing software vendor, affecting customers in Australia, the United Kingdom, and the United States over a three-day period. The breach prompted the company to notify affected individuals and relevant regulators in each jurisdiction. The company is headquartered in Australia and operates as a privately held entity without a publicly listed parent corporation.

Incidents

1 incident linked to this organisation.