Association of National Advertisers

The Association of National Advertisers (ANA) is a trade association that represents the interests of national advertisers operating in the United States. It provides its members with research, data, and insights on marketing effectiveness, brand safety, and emerging media trends. ANA develops educational programs, conferences, and workshops designed to help advertisers improve their marketing strategies and capabilities. The association engages in advocacy efforts, working with policymakers and regulators on issues that affect advertising and marketing communications. It also facilitates networking and collaboration among member companies through various councils and task forces.

ANA’s specialization lies in serving national advertisers, distinguishing it from agencies or media‑focused organizations. The association is recognized for producing authoritative research reports that are frequently cited by industry professionals and academics. Its initiatives on diversity, equity, and inclusion in advertising have positioned it as a sector leader in promoting inclusive marketing practices. ANA maintains a non‑profit status, with governance overseen by a board elected from member companies, reinforcing its role as a member‑driven organization. In October 2018, ANA disclosed a phishing incident that potentially exposed employee names and Social Security numbers, highlighting the organization’s exposure to cybersecurity risks.