Rituals

Profile narrative

Rituals is a luxury cosmetics and personal care company headquartered in the Netherlands. It offers a range of products that include skincare, body care, home fragrance, and makeup items. The brand markets its goods through physical stores, online channels, and a membership program known as My Rituals. Its core business focuses on delivering high‑end beauty and wellness products to consumers seeking premium self‑care experiences. The company serves customers across multiple regions, with a notable presence in Europe, the United Kingdom, and the United States. Its headquarters in the Netherlands coordinates global operations and product development.

Rituals reports that its My Rituals membership database contains over forty million members, indicating a substantial customer base. In April 2026 the company disclosed a data breach that involved unauthorized access to and download of personal information from this membership database, including names, addresses, phone numbers, email addresses, dates of birth, gender, preferred store and account type. Rituals confirmed that no passwords or payment data were compromised in the incident. The breach affected members located in Europe, the United Kingdom, and the United States. After discovering the intrusion, Rituals stated that it contained the breach, began notifying affected individuals directly, and reported the incident to relevant authorities. The company also launched a forensic investigation to determine how the breach occurred and to prevent future occurrences. These actions reflect its response to a significant cybersecurity event while maintaining its core luxury cosmetics business.

Incidents

1 incident linked to this organisation.