Trudi S.p.A.

Trudi S.p.A., also known as Trudi, is an Italian company that manufactures plush toys.
The company's headquarters are located in Italy.
Trudi S.p.A. operates as a subsidiary of Giochi Preziosi.
Its core product line consists of various plush toy designs that are sold under the Trudi brand.
The company also engages in licensing partnerships that allow the use of its brand and designs on related merchandise.

Trudi S.p.A. is recognised for its specialization in the plush toy sector within the broader toy industry.
The company's brand recognition is noted as a factor that can be leveraged in commercial contexts and, as demonstrated in a cyber incident, in extortion scenarios.
Its competencies include the design and production of soft toys that meet market expectations.
Being a subsidiary of Giochi Preziosi places Trudi within a larger corporate structure.
The firm's involvement in licensing agreements demonstrates its ability to extend its brand beyond core plush toy products.

As a subsidiary, Trudi S.p.A.'s ultimate parent entity is Giochi Preziosi.
No explicit figures regarding employee count, revenue, or geographic reach are provided in the available source material.
On February 16, 2023, Trudi S.p.A. experienced a ransomware attack claimed by the LockBit cyber gang using the LockBit 3.0 variant.
The attack involved encryption of data and exfiltration, followed by a double extortion scheme that threatened to publish stolen information unless a ransom was paid within a fifteen‑day countdown.
The attackers also offered additional paid services to extend the deadline, delete the stolen data, or provide exclusive downloads, and the incident disrupted operations while exposing sensitive business information such as details about licensing partnerships and product lines.
LockBit operates under a ransomware‑as‑a‑service model, with affiliates receiving the majority of any ransom proceeds.