ShopBack

ShopBack operates as an e-commerce cashback platform that provides users with rebates on purchases made through its network of partner merchants. The service allows consumers to earn a percentage of their spending back when they shop via the ShopBack website or mobile application. It partners with retailers across various sectors, including fashion, electronics, travel, and food delivery, to offer cashback incentives. The platform is accessible to online shoppers seeking to reduce the effective cost of their purchases. While the company is headquartered in the United Kingdom, it maintains a strong operational presence in Singapore, where its primary user base is located.

ShopBack’s core specialisation lies in facilitating cashback rewards rather than selling goods directly, positioning it within the affiliate marketing and loyalty rewards sector. On September 16, 2020, the company disclosed that unauthorized access to customer personal data had occurred, prompting an investigation by Singaporean authorities and a public statement about the breach. The incident did not reveal specific details about the scope or nature of the accessed data in the initial announcement. Apart from the breach, no further structural details such as parent‑subsidiary relationships or ownership are provided in the source material. The organisation’s headquarters in the United Kingdom together with its Singapore‑focused operations illustrate its transnational setup.