Hims & Hers

Profile narrative

Hims & Hers operates as a direct‑to‑consumer telehealth platform that connects patients with licensed healthcare providers through its website and mobile application. The company offers online consultations and subsequently prescribes and ships a range of prescription medications, including treatments for hair loss, sexual health, skincare, and mental health conditions. In addition to prescription products, Hims & Hers provides over‑the‑counter wellness items such as vitamins, supplements, and personal care goods that complement its medical offerings. Its service model is designed to reduce the stigma often associated with seeking care for sensitive health issues by delivering discreet, home‑based solutions. The platform serves customers primarily across the United States, where its headquarters is located, and relies on a digital infrastructure to manage appointments, prescriptions, and fulfillment.

A distinguishing attribute of Hims & Hers is its emphasis on integrating telehealth with a consumer‑focused retail experience, allowing users to access both clinical advice and related products through a single online interface. The company has positioned itself as a specialist in men’s and women’s health niches, tailoring its branding and product lines to address specific demographic concerns. Its operational approach includes reliance on third‑party vendors for certain support functions, as illustrated by the February 2026 incident in which attackers accessed an external customer‑support ticketing system and exfiltrated support tickets containing names, email addresses, and other personal information while core medical records remained uncompromised. This event highlighted the risks associated with outsourcing customer‑service platforms in the telehealth sector and prompted the firm to enhance its vendor security measures and notify affected individuals. Hims & Hers maintains a commitment to regulatory compliance, adhering to relevant federal and state guidelines governing telehealth practices and the dispensing of prescription medications. The organization’s headquarters in the United States underscores its domestic focus, although its digital nature enables it to serve users nationwide.

Incidents

1 incident linked to this organisation.