Converse

Profile narrative

Converse is a global brand that designs, markets, and sells athletic footwear, apparel, and accessories. Its product range includes the iconic Chuck Taylor All Star sneaker, as well as variations of the Jack Purcell, One Star, and Cons lines. In Australia, the brand reaches consumers through both its own e‑commerce site, converse.com.au, and a network of retail partners. The company's core market consists of individuals seeking casual and sport‑inspired style for everyday wear.

The organisation's headquarters for its Australian operations are located in Australia. This local office oversees the management of the Converse brand within the country, including e‑commerce and retail activities. The Australian branch operates under a licensing arrangement with a local partner. This setup allows the brand to maintain a presence that is tailored to the Australian market.

Converse is distinguished by its long‑standing heritage in athletic footwear, particularly the Chuck Taylor All Star, which has become a cultural staple across music, sport, and streetwear scenes. The brand emphasizes timeless design combined with durable construction, appealing to consumers who value both style and functionality. In September 2016, the Australian e‑commerce site converse.com.au was compromised by malware that intercepted payment card information from customers over a two‑month period. The breach was promptly addressed by the local licensee, Conquest Sports, and no other Converse sites worldwide were impacted by the incident.

Converse is owned by Nike, Inc., having been acquired by the American sportswear giant in 2003. The Australian business operates as part of Nike’s global portfolio while maintaining a distinct brand identity. The local licensee, Conquest Sports, manages day‑to‑day operations in the region under the oversight of Nike. This structure enables the brand to leverage Nike’s resources while preserving its heritage‑focused product offerings.

Incidents

1 incident linked to this organisation.