Fairlife

Fairlife is a dairy brand that produces ultrafiltered milk and related high‑protein beverages. Its core product line includes Fairlife milk, which has reduced sugar and increased protein compared with conventional milk, and the Core Power ready‑to‑drink protein shakes. The brand markets its products primarily in the United States and Canada, distributing through grocery stores, convenience outlets and food‑service channels. Fairlife positions itself as a premium, functional dairy option aimed at consumers seeking enhanced nutrition.

The source material does not provide explicit quantitative details about the company’s size, employee count or revenue, so those specifics are omitted here. However, it is noted that Fairlife’s headquarters is located in the United States of America. The brand operates as a joint venture entity, reflecting a collaborative business model between its parent organizations.

Fairlife’s distinguishing attribute is its proprietary ultrafiltration process, which separates milk into its component parts to concentrate protein and calcium while reducing lactose and sugar. This technological specialization allows the company to offer products with a nutritional profile that differs from standard milk offerings. The brand’s sector positioning emphasizes health‑focused, value‑added dairy, setting it apart from traditional fluid milk producers. Fairlife also offers lactose‑reduced variants, catering to consumers with lactose sensitivity.

Structurally, Fairlife is owned as a joint venture between The Coca‑Cola Company and Select Milk Producers, a cooperative of dairy farmers. This ownership arrangement gives Fairlife access to Coca‑Cola’s distribution and marketing capabilities while leveraging Select Milk Producers’ milk supply network. The brand operates as a subsidiary entity under this joint‑venture agreement.