Fairlife

Profile narrative

Fairlife is a dairy company that produces ultra‑filtered milk, protein‑enhanced milkshakes, and other dairy‑based beverages. Its products are marketed as having higher protein and lower sugar content compared with conventional milk. The company distributes its goods primarily through retail channels in the United States and Canada, reaching grocery stores, convenience outlets, and food‑service providers. Fairlife’s brand emphasizes nutritional performance and targets consumers seeking functional dairy options.

A distinguishing attribute of Fairlife is its use of proprietary ultra‑filtration technology that separates milk components to concentrate protein and reduce lactose. This process enables the firm to offer products that cater to high‑protein, low‑sugar dietary trends without adding artificial ingredients. The company also places a strong emphasis on animal welfare and sustainable sourcing, working directly with family‑owned dairy farms that adhere to specific quality standards. These competencies have positioned Fairlife as a niche player within the broader dairy sector, differentiating it from traditional milk processors.

Regarding ownership, Fairlife operates as a joint venture between Select Milk Producers, a cooperative of dairy farmers, and The Coca‑Cola Company, which provides marketing and distribution support. This structure gives the brand access to Coca‑Cola’s extensive sales network while retaining input from milk producers on formulation and supply‑chain matters. The joint‑venture arrangement has been cited as a factor in the company’s ability to scale product innovation and maintain consistent quality across its North‑American footprint.

The organization’s profile includes a notable cybersecurity incident that occurred on July 1, 2026, when the Anubis ransomware group infiltrated Fairlife’s systems, exfiltrating approximately one terabyte of data and encrypting production assets. In response, Coca‑Cola temporarily halted U.S. manufacturing for about eleven days, while Canadian facilities continued operating and existing inventory kept retail shelves stocked. The incident prompted the filing of an SEC 8‑K, the engagement of external legal counsel, and coordination with law‑enforcement authorities.

Incidents

1 incident linked to this organisation.