McDonald's
| Primary URL | Location | Industry | www[.]mcdonalds[.]com |
Country
United States of America
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Hospitality & Leisure
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Profile
McDonald's New Bern IntercomWireless is a McDonald's franchise location in New Bern, North Carolina, providing fast food menu items such as hamburgers, chicken sandwiches, salads, fries, and beverages, with a drive-thru service that utilizes a wireless intercom system for order taking. It serves the local community and travelers passing through the area, offering both dine-in and take-away options. The location operates under the McDonald's brand, adhering to the company's standardized food preparation and service procedures.
The site is notable for its use of a wireless frequency‑based intercom system to communicate drive-thru orders, a feature that became publicly known after a 2016 security incident in which an unauthorized individual accessed the system and broadcast vulgar audio messages. This event highlighted the location's reliance on wireless technology for customer interaction and prompted a response from the franchise owner and local law enforcement to investigate and improve security. Structurally, the restaurant is operated as a franchise of McDonald's Corporation, meaning it is independently owned but licensed to use the McDonald's brand, supply chain, and operational guidelines. The incident was captured on video by a customer, which brought public attention to the breach. Following the breach, the franchise owner worked with local law enforcement to investigate the unauthorized access. The owner also implemented preventive measures to reduce the likelihood of a similar intrusion recurring. The breach caused temporary disruption to normal drive-thru operations and affected the customer experience at the location. Management emphasized their commitment to restoring positive customer interactions after the isolated event.
