Bonobos

Profile narrative

Bonobos operates as a men's clothing retailer headquartered in the United States of America. The company designs and sells a range of apparel that includes shirts, trousers, outerwear, and accessories aimed at male consumers. Its primary sales channel is an online storefront that ships products directly to customers across the country. Bonobos emphasizes fit and style guidance as part of its product offering, seeking to simplify the shopping experience for men. The brand positions itself within the broader e‑commerce fashion market, competing with other direct‑to‑consumer apparel firms.

In January 2021, Bonobos disclosed a data breach that originated from unauthorized access to an external cloud‑hosted backup file. The compromised backup amounted to approximately 70 gigabytes and contained customer information such as seven million shipping addresses, 1.8 million account details, and 3.5 million partial credit‑card records. Password histories stored with SHA‑256 and SHA‑512 hashing were also exposed, and attackers reportedly cracked 158,000 weaker SHA‑256 passwords for use in credential‑stuffing attempts. Although the company stated that its internal systems were not compromised and that payment information remained unaffected, it responded by invalidating account credentials, resetting passwords, and notifying affected individuals. The incident highlighted risks associated with third‑party cloud backups and prompted Bonobos to review its data‑storage practices. No further details about the company's ownership, parent‑subsidiary structure, or overall size are provided in the source material.

Incidents

1 incident linked to this organisation.