Unidas

Unidas (LCAM3) operates as a Brazilian mobility firm that provides car rental services to customers. It also maintains a digital infrastructure comprising televisions, IoT devices, and servers used for internal communication and service delivery. The firm’s primary market is Brazil, where it delivers its mobility solutions.

Public sources indicate that Unidas has been affected by cyber incidents that each compromised more than 250 devices, showing a notable technology footprint. The company’s headquarters are located in Brazil, anchoring its operational base. No explicit figures regarding workforce size, revenue, or fleet scale are disclosed in the available material.

A distinguishing aspect of Unidas is its association with the Brookfield group, which links it to a global asset management network. Its business model blends traditional vehicle rental with interconnected digital systems, creating exposure to both physical and cyber threats. Repeated attacks by the hacktivist group NexusQassamy have highlighted weaknesses in its TV and IoT environments.

Structurally, Unidas trades under the ticker LCAM3 on the Brazilian stock exchange, confirming its status as a publicly listed entity. The relationship with the Brookfield group suggests a parent or affiliate connection, although the precise ownership structure is not detailed in the sources. Corporate governance remains subject to Brazilian jurisdiction given the firm’s headquarters location.

The security timeline shows a data breach disclosed in November 2020 and two subsequent TV‑focused attacks in April and November 2025, underscoring ongoing challenges in protecting its digital assets. Anonymous internal reports have cited a lack of a dedicated security team and limited managerial attention to cybersecurity. These details frame Unidas as a mobility provider navigating both service delivery and cybersecurity risk.