Orbitz Worldwide

Orbitz Worldwide, also known simply as Orbitz, is an online travel agency that provides consumers with the ability to search, compare, and book flights, hotel accommodations, car rentals, and vacation packages through its website and mobile applications. The service aggregates inventory from airlines, hotels, car rental companies, and other travel suppliers, allowing users to create customized itineraries. Orbitz serves primarily leisure and business travelers in the United States and also offers its platform to international customers seeking travel to and from North America. The company partners with a broad range of travel providers to present a comprehensive selection of options and pricing.

As a digital travel intermediary, Orbitz distinguishes itself by focusing on user‑friendly search tools, price‑comparison features, and loyalty programs that reward frequent bookers. Its platform emphasizes transparency in pricing and the ability to bundle multiple travel components into a single purchase, which can yield cost savings for customers. Operating within the highly competitive online travel sector, Orbitz leverages technology to deliver real‑time availability and dynamic pricing updates. The firm also provides travel insurance and other ancillary services to enhance the overall booking experience.

In January 2016, Orbitz disclosed a cybersecurity incident that potentially exposed personal and payment card information of approximately 880,000 individuals across its consumer and partner platforms. The compromised data included names, contact details, and billing addresses, while passport information, travel itineraries, and U.S. social security numbers were reported as unaffected. The company stated that the breach was discovered internally and that there was no direct evidence confirming data exfiltration. This incident was noted alongside similar breaches affecting other major travel industry entities, underscoring sector‑wide vulnerabilities in protecting customer data.