Bulletproof Coffee

Bulletproof Coffee, headquartered in the United States of America, operates an online platform facilitating transactions for its products. The core business involves selling goods directly to consumers via its website, necessitating the collection and processing of sensitive customer information during the checkout process. This includes personal details and payment card data essential for completing purchases. The company serves customers interacting with its online storefront.

In May 2017, Bulletproof Coffee experienced a significant cybersecurity incident impacting its website checkout system. Unauthorized malicious code was inserted into the platform, enabling attackers to steal customer data over an extended period spanning multiple months. The breach compromised sensitive information including customer names, physical addresses, email addresses, payment card numbers, card expiration dates, and card security codes. The company discovered the intrusion in mid-autumn and promptly initiated an investigation involving external cybersecurity experts while notifying relevant authorities. To address the impact on affected customers, Bulletproof Coffee offered reimbursement for documented fraudulent charges not covered by financial institutions. The company implemented enhanced security measures for its website and issued a public apology acknowledging the breach and its consequences. This incident highlighted vulnerabilities associated with handling sensitive payment information in e-commerce operations.