Emma Matratzen GmbH

Emma Matratzen GmbH, trading as Emma Sleep, is a German-based direct-to-consumer company that designs, manufactures, and sells mattresses and related sleep products primarily through its online platform. It offers a range of mattresses and related sleep products aimed at improving sleep quality. The company markets its products internationally, serving customers in multiple European countries and beyond. Its core value proposition centers on delivering high-quality sleep solutions via a convenient online shopping experience. Emma Sleep emphasizes product development focused on comfort, support, and durability. The brand positions itself within the competitive online mattress sector, distinguishing itself through a focus on ergonomic design and customer-centric services.

While specific employee or revenue figures are not provided in the source material, the incident description indicates that Emma Sleep operates across at least twelve countries, as the Magecart attack affected approximately ninety‑seven thousand customers in those regions. This suggests a notable international footprint for a direct‑to‑consumer sleep‑product retailer. The company’s headquarters are located in Germany, reflecting its European origins. Its online‑only distribution model enables it to reach a broad customer base without reliance on physical retail stores. The scale of the data breach underscores the volume of transactions processed through its checkout system, implying a substantial level of e‑commerce activity.

Emma Sleep offers mattress‑in‑a‑box products that combine foam layers with supportive core technologies. The company emphasizes product development and often highlights ergonomic testing. Regarding the 2022 Magecart incident, attackers injected malicious JavaScript into the checkout page to skim payment and personal data entered by shoppers, despite the firm not storing payment information directly. Emma Sleep responded by notifying the affected individuals, reporting the breach to German authorities, and stating that no evidence of data misuse was found. The company remains a privately held entity, with no explicit parent or subsidiary relationships disclosed in the available sources.