Wishbone

Wishbone is a mobile application that provides a platform for users to create and vote on comparison polls, often framed as "this or that" choices, targeting a teenage audience. The app allows users to share opinions on topics ranging from fashion and entertainment to lifestyle preferences, generating user‑generated content that fuels social interaction. It operates primarily in the United States, with its headquarters located there, and is accessible via iOS and Android devices. The service functions as a social quiz app where users can also view results and engage with friends’ polls.

The platform’s reach is reflected in the scale of data breaches it has suffered; in January 2020 a breach exposed approximately 40 million user records, indicating a user base in the tens of millions. Earlier, in March 2017, a separate incident compromised over two million email addresses with full names and nearly 300,000 cellphone numbers, further underscoring the app’s substantial adoption among younger users. These figures demonstrate that Wishbone has attracted a significant number of registered accounts, particularly among minors, as noted by the high proportion of under‑age individuals in the sampled data from the 2017 breach.

Wishbone distinguishes itself by focusing on a teen‑centric comparison and quiz experience, emphasizing quick, visual polls that cater to adolescent preferences for rapid social feedback. Its specialization in hosting user‑generated comparison content has positioned it within the niche of mobile social entertainment apps that leverage simplicity and gamification to drive engagement. The app’s reliance on APIs for data access was highlighted as the intrusion vector in the 2017 breach, pointing to a technical architecture that enables third‑party interactions but also requires robust security controls. No further details about ownership, parent companies, or subsidiaries are provided in the source material.