DID Electrical

DID Electrical, also known as DID.ie, is an electrical goods retailer headquartered in Ireland. The company sells a range of electrical products to consumers. It operates an online sales channel through which customers can purchase items remotely. The retailer's market serves customers across Ireland, as indicated by its Irish headquarters. The 2016 cybersecurity incident targeted this online sales channel, affecting 324 online customers. Unauthorized access compromised personal and financial data for 253 individuals and exposed name and address details for 71 others.

The breach was detected during routine monthly monitoring, prompting immediate action to identify the source and mitigate risks. The company notified impacted customers via phone and email and engaged data protection and law enforcement agencies. It also commissioned third‑party audits and enhanced site monitoring to prevent future incidents. No explicit details about the company's size, employee count, or annual turnover are disclosed in the available sources. Likewise, no explicit scale information regarding its market reach beyond Ireland is provided. No explicit information about ownership, parent company, or subsidiary relationships is available in the source material.