Los Ángeles de la Mañana

Los Ángeles de la Mañana, commonly abbreviated as LAM, is an Argentine television program that airs each weekday morning. The show is dedicated to entertainment journalism, presenting celebrity news, gossip, interviews, and commentary on current events in the media world. It is broadcast on the El Trece network and is hosted by Ángel de Brito, who leads a rotating panel of commentators and journalists. The format combines studio discussion with pre‑produced segments and live audience interaction through social media platforms. Revenue for the program is generated primarily through advertising sales and promotional activities tied to the show’s on‑air giveaways and sponsored content.

LAM enjoys a substantial viewership across Argentina, consistently ranking among the top‑rated morning programs in its time slot. Its audience extends beyond traditional television, as the show maintains active accounts on platforms such as Instagram, Twitter, and YouTube to share clips and behind‑the‑scenes material. The program’s digital presence is integral to its business model, with panelists often using their personal accounts to promote the show, engage fans, and drive traffic to sponsored giveaways. The October 2023 cyberattack that compromised the Instagram accounts of panelists Yanina Latorre and Nazarena Vélez highlighted how crucial these social channels are for audience reach and income generation. Following the incident, the affected personalities launched secondary accounts and employed giveaway announcements to rebuild their follower bases, demonstrating the show’s reliance on online engagement.

A distinguishing characteristic of LAM is its panel‑centric approach, where multiple commentators offer varied perspectives on entertainment news, creating a dynamic and often confrontational dialogue. The program is known for its rapid reporting of celebrity scandals and its willingness to address controversial topics that other morning shows may avoid. Host Ángel de Brito’s reputation for direct questioning and his extensive network within the Argentine entertainment industry contribute to the show’s credibility and exclusivity of content. LAM’s branding emphasizes a “morning angels” motif, reflected in its on‑air graphics, theme music, and the nickname used by its audience. These elements combine to position LAM as a leading source of entertainment information in Argentina, influencing public discourse and shaping the media landscape for celebrity coverage.