Better Way Thailand Company Limited

BetterWay Thailand Company Limited, trading under the Mistine brand, functions as a distributor of personal care products in Thailand. The company offers a range of items that includes skincare preparations, cosmetics, hair‑care formulations and hygiene products. These goods are marketed to consumers seeking everyday beauty and grooming solutions. Better Way operates as part of the Saha Group, a Thai conglomerate with interests in retail and manufacturing. Its product portfolio is positioned to serve the mass‑market segment of the domestic beauty industry.

The scale of the company’s reach can be inferred from the 2022 cyberattack that exposed the personal data of over twenty million individuals. The breach involved the exfiltration of approximately 180 gigabytes of information, covering customer, employee and financial records. Attackers accessed twenty of the company’s servers by exploiting unpatched vulnerabilities. The incident affected multiple brands distributed by Better Way, indicating a broad product lineup. Such a large‑scale data compromise suggests the firm maintains a substantial customer and employee base.

Distinguishing attributes of Better Way include its role as a key channel for Mistine‑branded goods within the Thai market and its affiliation with the Saha Group’s diversified business network. The 2022 incident highlighted weaknesses in the company’s cybersecurity posture, particularly regarding patch management and server hardening. Despite the attackers’ demands for payment, Better Way reportedly did not respond, leading to threats of data leakage or sale. The event drew attention to data protection practices among Thai retailers and distributors of consumer goods. These factors together shape the company’s current risk profile and operational focus.

Structurally, Better Way Thailand Company Limited is a subsidiary of the Saha Group, with its headquarters located in Thailand. Ownership remains within the Saha Group’s corporate structure, and the company operates under the group’s strategic direction. No further details about separate shareholders or public listings are available in the provided sources. The firm’s organizational ties to Saha Group provide it with access to broader distribution channels and shared services. This relationship defines its governance and operational framework.