BZB, Jules

The organisation is known by the aliases Jules and BZB. It operates as a fashion retailer, offering clothing and related apparel items. Its sales channels comprise both physical retail stores and an online e‑commerce platform. The company’s headquarters is located in France. Jules and BZB are subsidiaries of the parent company FashionCube. Information technology functions for the brands are managed externally by CGI under a long‑term outsourcing agreement.

On 29 September 2022, a cyberattack made the Jules and BZB websites unavailable to users. The same incident disabled internal systems responsible for order processing and inventory replenishment. During the outage, physical stores continued to sell merchandise but were limited to the stock already on hand. Initially, only cash payments could be processed in the boutiques, with card payments restored later. Headquarters and logistics personnel were placed on leave or compensatory time while the systems were offline. Investigators were unable to identify the malware family that carried out the attack. The disruption led to notable operational setbacks and a measurable decline in sales during the period. The pattern of outage resembled recent cyber incidents that have affected other clothing retailers. FashionCube confirmed the breach, emphasizing that no ransom demand was communicated to the company. The parent company also stated that customer payment information had not been exposed or compromised. The episode underscores the extent to which the brands depend on external IT partners for the continuity of their digital and logistical operations.