Nandos

Profile narrative

Nando's is a restaurant chain that specializes in flame-grilled peri-peri chicken, offering a menu that includes chicken dishes, sides, salads, and beverages. It originated in South Africa and is now headquartered in the United Kingdom. The company serves customers through dine-in, takeaway, and online ordering platforms, with a growing emphasis on digital channels for placing orders. Its core product is the peri-peri marinade, derived from African bird's eye chili, which is applied to chicken before grilling. Nando's markets its food as a casual dining experience with a focus on spicy flavor profiles. The brand operates in the fast-casual segment of the restaurant industry, competing with other chicken-focused chains. It provides both meat and vegetarian options, adapting its menu to local tastes in various markets. The company places importance on sourcing ingredients responsibly and maintains a consistent cooking method across its locations. Nando's has developed a loyalty program and mobile app to facilitate customer engagement and order placement. The organization also runs promotional campaigns tied to sporting events and cultural moments. Its service model combines counter service with table service in many outlets.

Nando's maintains a significant international footprint, with restaurants located in multiple countries across Africa, Europe, Asia, the Americas, and the Middle East. The exact number of outlets is not disclosed in the provided sources, but the brand is recognized for its widespread presence in both urban and suburban areas. In October 2020, the company disclosed that its customers were targeted by credential stuffing attacks, leading to unauthorized account takeovers and fraudulent orders placed through its online ordering system. Nando's confirmed that its own systems were not breached and that the incident stemmed from reused credentials obtained from other platforms. In response, the organization reimbursed affected customers and committed to enhancing its fraud detection mechanisms. The incident highlighted the risks associated with password reuse amid increased reliance on digital ordering channels. Nando's is a privately held company, having been founded by Robert Brozin and Fernando Duarte in Johannesburg in 1987. Ownership remains with the founding families and private investors, with no public stock listing. The firm's headquarters are situated in the United Kingdom, overseeing global operations and brand strategy. These facts collectively describe Nando's as a globally recognized restaurant chain known for its peri-peri chicken, digital service expansion, and proactive response to security challenges.

Incidents

1 incident linked to this organisation.