Conversion Digital

Conversion Digital, also known as CD, is a third‑party service provider headquartered in Canada. The organization delivers digital services that include the management of promotional email subscriber lists for its clients. Its client base includes provincial entities such as the Liquor Control Board of Ontario (LCBO). By handling email communications, Conversion Digital assists organizations in reaching their audiences through targeted marketing campaigns. The company operates within the broader digital marketing and communications sector in Canada.

On August 10, 2023, Conversion Digital experienced a cyberattack that compromised data belonging to LCBO’s promotional email subscriber list. The unauthorized access exposed personal information such as names, email addresses, dates of birth, postal codes, and Aeroplan numbers. LCBO confirmed that the incident was distinct from any previous breach affecting the organization. LCBO also stated that its own internal systems were not impacted by the attack on Conversion Digital. The breach highlighted the vulnerability of third‑party service providers that hold sensitive consumer data on behalf of clients.

Conversion Digital’s role as a custodian of email subscriber information places it under obligations to protect personal data in accordance with applicable privacy legislation. The August 2023 incident underscores the importance of robust security measures for service providers that manage marketing communications. Despite the breach, there is no public indication of changes to the company’s ownership or parent‑subsidiary structure. The firm continues to operate from its Canadian headquarters, serving clients that rely on its digital marketing capabilities. Conversion Digital remains identified by its aliases Conversion Digital and CD in public reports and regulatory notices.