Choice Hotels
| Primary URL | Location | Industry | www[.]choicehotels[.]com |
Country
United States of America
|
Hospitality & Leisure
|
|---|
Profile
Choice Hotels International operates as a hospitality franchisor that licenses its hotel brands to independent property owners. The company provides brand standards, reservation technology, marketing support, and operational guidance to its franchisees. It does not own the majority of the hotels that operate under its name, instead relying on a franchising model to expand its presence. Its portfolio includes a range of midscale, economy, and extended‑stay brands aimed at both leisure and business travelers.
The firm’s headquarters are located in the United States of America, as indicated in the organisational context. Through its franchising system, Choice Hotels maintains a presence in multiple countries. This allows the company to serve diverse markets while keeping capital investment low for individual hotel owners. The scale of its network is reflected in a large number of properties that operate under its various brand names.
Choice Hotels differentiates itself by concentrating on the midscale and economy segments of the lodging market, where it competes through brand recognition and a standardized guest experience. The company also runs a loyalty program called Choice Privileges, which offers points and benefits to frequent guests across its brands. In June 2019, the organisation experienced a significant data leak when an unsecured vendor‑hosted MongoDB database exposed millions of records, including personal information of hundreds of thousands of guests. The incident lasted four days before being secured after researcher notification, leading to the termination of the vendor relationship and the implementation of additional security controls.
Choice Hotels International is a publicly traded corporation, with its shares listed on the New York Stock Exchange under the ticker symbol CHH. This ownership structure subjects the company to standard corporate governance and reporting requirements applicable to U.S. public firms. The franchisor’s business model emphasizes generating revenue through franchise fees, royalties, and marketing contributions rather than direct hotel ownership. These structural elements support its strategy of expanding brand reach while limiting capital exposure.