Preen.Me

Preen.Me, also known as PreenMe, is an Israel‑based organisation that operates the ByteSizedBeauty application. The platform is designed for social media influencers and their followers, providing a space where beauty‑related content can be shared and consumed. Through ByteSizedBeauty, the organisation collects personal details from influencers such as names, email addresses, phone numbers, home addresses and links to their social media profiles. In addition, the application gathers attribute data from its users, including dates of birth, eye colour and skin tone, to tailor beauty recommendations. The organisation’s headquarters are located in Israel, indicating its primary operational base.

The scale of the organisation’s user base can be inferred from the 2020 data breach, which exposed personal information of roughly 100,000 social media influencers and more than 250,000 users of its application. This incident highlighted the organisation’s focus on gathering detailed personally identifiable information, including biometric‑style attributes such as eye colour and skin tone, which are not typically collected by generic social media platforms. The breach also showed that the organisation stores and links influencer data with user data, enabling cross‑reference of email addresses across different datasets. By handling such specific personal attributes, the organisation distinguishes itself within the influencer‑marketing and beauty‑technology sectors as a provider of highly personalised profile data. No information about parent companies, subsidiaries or ownership structure is available in the supplied sources.