Yes24

Profile narrative

Yes24 operates as an online retailer that primarily sells books, e-books, music, DVDs, and various lifestyle goods through its website and mobile application. The company also provides ticketing services for concerts, theatrical performances, sports events, and other cultural activities, allowing users to purchase tickets for K‑pop acts, musicals, and similar events. In addition to new products, Yes24 runs a marketplace for used books and media, enabling customers to buy and sell second‑hand items. Its platform includes a membership program that offers points, discounts, and exclusive promotions to frequent shoppers. Headquartered in South Korea, Yes24 serves customers mainly within the domestic market, though it also supports limited international shipping for selected products.

Yes24 is regarded as one of the leading online retailers for cultural products in South Korea. The platform handles a substantial flow of orders each day, especially during periods of high demand such as major concert ticket releases or holiday shopping seasons. Beyond physical goods, Yes24 delivers digital content, permitting users to download or stream e‑books, audiobooks, and music directly from its services. The design of its website and mobile application emphasizes ease of use, personalized recommendations, and quick access to both purchasing and ticketing functions. Through partnerships with publishers, entertainment agencies, and event organizers, Yes24 frequently offers exclusive editions, pre‑sale opportunities, and bundled cultural experiences.

Yes24’s distinguishing characteristic is the combination of traditional book retail with integrated ticketing and digital media services, creating a comprehensive cultural‑consumption hub. The firm has developed a reputation for dependable customer service and an efficient logistics network that supports timely delivery nationwide. In 2025, Yes24 experienced two ransomware attacks—in June and August—that temporarily disabled its website and mobile app, leading the company to launch a thorough security review, increase investments in cybersecurity, and engage external experts. These events underscored the need to safeguard transactional data and user‑generated content, prompting enhancements in threat detection, incident response protocols, and staff training. As a listed company on the Korea Exchange, Yes24 continues to pursue growth in its core offerings while strengthening its technological resilience to protect its services and customers.

Incidents

2 incidents linked to this organisation.