DAC Group

DAC Group, also known as DAC Group, is a digital marketing agency headquartered in Canada. The organisation provides digital marketing services to its clients. It operates from its Canadian headquarters and serves various sectors through its marketing offerings. The agency is recognised under the alias DAC Group in industry references.

DAC Group describes its work as handling publicly available information. The agency has been noted to serve at least one major financial services provider among its client base. Its service offering includes digital marketing strategies that rely on publicly sourced data. These attributes highlight its focus on marketing activities that do not involve private or confidential client data.

The available sources do not specify DAC Group's ownership structure or any parent or subsidiary relationships. Consequently, no details about corporate affiliations or equity holdings are provided in the referenced material.

In June 2016, DAC Group experienced a cybersecurity breach that exposed approximately ninety‑three thousand customer accounts. Over seventy‑seven thousand of those accounts belonged to a major financial services provider. The compromised data included encrypted passwords, names, usernames, geolocation details, and role‑related information. The breach originated from a development server that contained production data, which the agency characterised as a security mispractice. Attackers responsible for the incident have not been identified. DAC Group stated that the incident involved limited data from a non‑production system, implemented enhanced security measures thereafter, and notified the affected clients.