USP Marketing Consultancy

USP Marketing Consultancy is a marketing research firm headquartered in the Netherlands. The company provides research services that involve conducting satisfaction surveys and phone-based outreach to gather consumer and business insights for its clients. Its work encompasses the collection and analysis of personal data, including names, email addresses, phone numbers, and research responses. This data is sourced from individuals and organizations contacted during research projects, forming the basis of the analytical reports delivered to client companies. The firm operates within the business-to-business sector, supplying research findings that inform client strategies and market understanding. Client-collected data and the firm's own internal survey results constitute the primary information assets processed in its operations.

In March 2023, the company experienced a data breach that originated from a software supplier utilized by USP Marketing Consultancy. Unauthorized access at the supplier's systems resulted in the theft of data under the firm's management, potentially exposing personal information from both client and internal sources. The incident specifically risked the data of businesses and individuals who had been contacted for phone-based research in the six months prior to the breach discovery. Upon confirming the unauthorized access, the firm reported the event to its national data protection authority and proactively notified affected clients. An ongoing investigation is working to identify the precise records that were compromised, while alerts have been issued concerning suspicious communications targeting those previously contacted by the firm. This event highlights the firm's reliance on third-party technology partners and its established procedures for regulatory reporting and client notification following a security incident.