USP Marketing Consultancy

USP Marketing Consultancy, also known as USP Marketing Consultancy, is a marketing research firm headquartered in the Netherlands. The organisation provides marketing research services that include the design and execution of satisfaction surveys. It also conducts phone‑based research initiatives for its clients. These services are delivered to businesses that seek insights into customer experiences and market conditions and internal survey responses as part of its research process. Its headquarters in the Netherlands. The firm collects both client‑provided data and internal survey responses as part of its research process. Its headquarters in the Netherlands situates it within a European market for research and consultancy services.

In March 2023 the firm disclosed a data breach that originated from a software supplier and potentially exposed names, email addresses, phone numbers and research responses. The breach involved unauthorized access to the supplier’s network, which was later confirmed to have resulted in data theft. Upon learning of the incident, USP Marketing Consultancy reported the breach to the national data protection authority in the Netherlands. It also notified affected clients about the possible exposure of their personal and survey data. An ongoing investigation aims to identify the specific records that were compromised in the breach. The incident may have impacted businesses that were contacted by the firm for phone‑based research in the six months preceding the breach. Consequently, the firm issued alerts advising those businesses to be vigilant for suspicious communications.