Scenic Group

Scenic Group is a travel company that delivers luxury cruise and tour experiences. It operates the cruise brands Scenic Luxury Cruises & Tours and Emerald Cruises, as well as the tour brand Evergreen Tours. Through these brands the company offers itineraries that range from river voyages to ocean cruises and guided land‑based excursions. The organisation’s headquarters are located in Australia. Its products are aimed at travellers seeking high‑end vacation options.

The group’s distinguishing feature is its multi‑brand structure, which lets it address different segments of the cruise and tour market under a single corporate umbrella. Being based in Australia gives the company a distinct geographic origin for its brand portfolio. In February 2022 Scenic Group suffered a cybersecurity incident that involved unauthorized access to its IT systems, leading to a temporary shutdown of its online reservation platforms and websites. The company responded by engaging external cybersecurity and forensic experts and shifting bookings to phone and email channels while stating that no guest, staff or personal data appeared to have been compromised. The incident highlighted the organisation’s dependence on digital systems for sales and customer service and prompted a focused effort to restore secure operations.