Scenic Group

Scenic Group, operating under brands including Scenic Luxury Cruises & Tours and Emerald Cruises, provides luxury cruise and tour experiences. The organisation focuses on river cruises and guided tours, catering to travellers seeking premium vacation packages. Its core offerings involve facilitating bookings and managing reservations for these travel services primarily through digital platforms like online reservation systems and websites. These services target the leisure travel market, specifically customers interested in high-end cruising and touring options across various destinations.

Headquartered in Australia, Scenic Group experienced a significant cybersecurity incident on February 21, 2022. This breach involved unauthorized access to the company's IT systems, prompting an immediate shutdown of its online reservation platforms and associated websites across its brands, which also include Evergreen Tours. Consequently, all booking operations and customer inquiries had to be handled manually via telephone or email for an unspecified period. The company engaged external cybersecurity and forensic experts to investigate the incident originating from its Australian base. Scenic Group publicly stated that its investigation found no evidence that guest, staff, or personal data was compromised during this breach. The disruption significantly impacted digital operations group-wide, with no clear timeline provided for the restoration of online services.