Social Blade

Social Blade operates as a social media analytics platform that collects and presents performance metrics for creators and businesses across various online channels. The service provides data such as subscriber counts, view statistics, and engagement rates to help users monitor growth and compare performance. It caters to individuals managing personal brands, marketing professionals seeking audience insights, and researchers studying digital media trends. By aggregating publicly available data, the platform enables users to track historical progress and identify patterns over time. Its offerings are accessed through a web interface and, for certain users, via an API that allows programmatic retrieval of analytics.

In September 2022, Social Blade disclosed a data breach resulting from a website vulnerability that allowed an attacker to copy information from its database. The compromised data included user email addresses, bcrypt‑hashed passwords, client IDs, business API tokens, and authentication tokens linked to connected social media accounts. The company stated that no financial information was stored or accessed during the incident. In response, Social Blade invalidated all exposed authorization tokens to prevent misuse and advised users to reset their passwords despite the protective hashing. Users were also warned to remain vigilant for potential phishing attempts that could exploit the leaked contact information.