Bored Ape Yacht Club

The Bored Ape Yacht Club (BAYC) is a non‑fungible token project that creates and sells digital collectible artwork. Its core offerings include the Bored Ape Yacht Club collection, the Mutant Ape Yacht Club collection, and various derivative collections that build on the original ape‑themed designs. The project operates primarily through online channels, maintaining official accounts on platforms such as Discord and Instagram to communicate with holders and share updates. Its headquarters is located in the United States of America. The NFTs are minted on the Ethereum blockchain and are traded on secondary markets.

BAYC is distinguished by its focus on generative art NFTs that have become a recognizable brand within the broader cryptocurrency and digital art sectors. The project’s strong community engagement is evident from the active Discord and Instagram channels that serve as hubs for holder interaction and announcements. Because of its high profile, BAYC has been a repeated target of social‑media‑based attacks, as shown by the compromise of its Instagram account in April 2022 and the Discord server breach in June 2022. These incidents involved attackers using hijacked official accounts to distribute phishing links that led to the theft of NFTs from users. The recurrence of such security events highlights the project’s prominence and the associated risks faced by high‑visibility NFT ventures.