Promo.com

Profile narrative

Promo.com, also known as Promo, is a marketing video creation platform headquartered in the United States. The organization operates under the aliases Promo.com and Promo. It enables users to produce videos intended for marketing campaigns, offering tools and templates tailored to promotional content. It serves businesses, marketers, and individuals seeking to create video advertisements, social media clips, and other promotional material. By focusing on video creation for marketing purposes, the platform occupies a niche within the broader digital content creation sector.

In July 2020, the platform disclosed a data breach that exposed approximately 22 million user records, indicating a substantial user base at that time. The compromised data included email addresses, names, geographic locations, genders, and about 2.6 million hashed and salted passwords. Of those passwords, roughly 1.4 million were already cracked and made publicly available, increasing the risk of credential stuffing attacks. Additionally, social media login tokens were exposed, though no financial information was accessed during the incident. The breach prompted the company to mandate password resets for affected accounts and advise users to update credentials on other services. The leaked dataset was subsequently verified and added to a public breach notification service.

A separate incident in November 2020 linked the organization to a data leak involving a threat actor associated with ShinyHunters, which resulted in the exposure of its databases on a Russian‑language forum. This leak was part of a broader distribution of multiple organizational databases following a dispute over exclusivity in a data sale. The event underscores secondary exposure risks that can arise from conflicts within illicit data markets, even when the primary organization may not have been initially aware of the compromise. The leak included the organization's databases among those of other companies such as Eatigo, Peatix, Redmart, and Pluto.tv before the content was removed from the forum. Together, these incidents highlight the platform’s responsibility for safeguarding large volumes of personal data associated with its video creation services.

The source material does not provide explicit details about the organization’s ownership, parent company, or subsidiary structure. Consequently, any description of corporate hierarchy beyond the headquarters location would be speculative and is omitted. The available information confirms Promo.com’s role as a marketing video creation platform based in the United States, with a user base numbering in the tens of millions as evidenced by the 2020 breach disclosure.

Incidents

2 incidents linked to this organisation.