Promo.com

Promo.com operates as a marketing video creation platform, providing tools for users to produce promotional content. The service is designed to enable individuals and businesses to generate videos for marketing purposes, likely through templates and simplified editing interfaces. Its user base is substantial, with a confirmed 22 million user records exposed in a 2020 incident, indicating significant scale and reach within the digital marketing tool sector. The platform's core function centers on democratizing video production for promotional activities, serving a broad market of users requiring accessible content creation solutions.

The company's operations were notably impacted by a security incident on July 21, 2020, where a vulnerability in a third-party service led to a massive data breach. This event compromised 22 million records containing email addresses, names, geographic locations, and genders. Additionally, approximately 2.6 million hashed and salted passwords were stolen, with 1.4 million subsequently cracked, creating elevated risks for credential stuffing attacks. Social media login tokens were also exposed, though no financial information was accessed. In response, Promo.com mandated password resets for affected accounts upon next login and advised users to change credentials on other platforms. The leaked dataset was verified and added to a public breach notification service, underscoring the incident's severity and the platform's role as a custodian of sensitive user data. No information is available regarding the organization's ownership structure, parent companies, or subsidiaries.