Novabev Group

Profile narrative

Novabev Group, also known as Novabev Group, is an alcohol retail company headquartered in Russia. It operates a chain of stores under the Winelab brand, focusing on the sale of alcoholic beverages. The company serves customers primarily within the Russian market, offering a range of products through its retail outlets. Its business model centers on retail distribution of alcohol, leveraging its store network to reach consumers. The organization’s headquarters location in Russia situates it within the country’s consumer goods sector.

The group distinguishes itself by maintaining a clear policy of not negotiating or paying ransoms to cybercriminals, as demonstrated during the July 2025 cyberattack on its IT infrastructure and Winelab store network. Following the incident, Novabev Group engaged internal IT teams and external forensic experts to restore services and investigate the breach, while affirming that no customer personal data was compromised based on available information. The attack prompted the company to acknowledge the increasing aggressiveness of cyber threats and to pledge to strengthen its existing defensive measures. These actions reflect a focus on operational resilience and cybersecurity preparedness within the retail sector. No further details about ownership, parent‑subsidiary relationships, or quantitative scale are provided in the source material.

Incidents

1 incident linked to this organisation.