Virgin Red

Virgin Red is the loyalty and rewards programme of the Virgin Group. It allows members to earn points when they spend with Virgin Group companies and participating partners. Points can be redeemed for a range of rewards including travel, entertainment, lifestyle experiences and merchandise. Members can access their accounts via an online platform.

Virgin Red’s loyalty offering covers several sectors including travel, leisure, finance and retail, reflecting the broad range of Virgin Group businesses. The programme provides experiential rewards as part of its redemption catalogue. It is subject to United Kingdom data protection and privacy legislation. Its positioning is that of a contemporary, digitally‑enabled rewards platform within the Virgin Group.

Virgin Red is headquartered in the United Kingdom, sharing the same base as the Virgin Group’s corporate headquarters in London. The programme is not a separate legal entity but a branded initiative operated by Virgin Group Ltd. Consequently, its governance and strategic direction are aligned with the wider Virgin Group structure.

In March 2023, Virgin Red suffered a data breach that originated from a vulnerability in the GoAnywhere secure file transfer service used by a third‑party vendor. The breach was exploited by the Clop ransomware group, which accessed certain files but the organisation confirmed that no customer or employee personal data was compromised because the accessed information did not contain such details. The incident was part of a broader campaign affecting multiple organisations that had not patched the GoAnywhere software.