Magnet+

Magnet+ is a telecommunications brand that provides broadband internet, digital television, and home telephone services to residential customers. The company operates primarily within the Republic of Ireland, offering its services through a combination of its own network infrastructure and partnerships with other providers. Its product portfolio includes various broadband speed tiers, television packages that include both free-to-air and premium channels, and voice line options with unlimited calling plans. Magnet+ markets its offerings as bundled solutions, allowing customers to combine multiple services under a single account and bill. The brand positions itself as a consumer‑focused alternative within the Irish telecom market.

Magnet+ operates as a trading name of the larger incumbent operator eir, which means it benefits from eir’s extensive national network while maintaining a distinct brand identity. This relationship allows Magnet+ to leverage eir’s investments in fibre‑to‑the‑home and copper upgrades to deliver its broadband services. The company’s headquarters are located in Ireland, consistent with the parent organization’s base of operations. As part of eir, Magnet+ is subject to the same telecommunications regulations overseen by the Commission for Communications Regulation in Ireland. Magnet+ therefore functions as a subsidiary brand rather than an independent legal entity.

In April 2024 Magnet+ announced that it was investigating a potential cyber attack that could have accessed employee and customer personal data, including names, addresses, financial details, and service information. As a precaution, the firm isolated the affected back‑office systems to prevent any disruption to customer services and began notifying individuals who might have been impacted. Magnet+ engaged external cybersecurity experts and notified relevant regulators to assist in the investigation and to assess any possible data exposure. The company stated that, at the time of the announcement, there was no evidence of unauthorized access having occurred, but it continued to monitor the situation closely. This incident highlights Magnet+’s commitment to transparency and its readiness to respond to security threats while maintaining service continuity for its users.