New Brunswick Liquor Corporation

Profile narrative

Alcool NB Liquor, also known as the New Brunswick Liquor Corporation, is a retailer that sells alcoholic beverages and cannabis products to consumers in the province of New Brunswick. Its headquarters are located in Canada, reflecting its national jurisdictional context while its operations are focused within the provincial market. The organization provides a range of spirits, wine, beer and licensed cannabis items through its store network and online channels. Customers rely on its outlets for legal access to both alcohol and regulated cannabis offerings. The business model emphasizes compliance with provincial legislation governing the sale and distribution of these substances. As indicated by its alias, it is structured as a corporation.

The organization serves customers throughout New Brunswick, maintaining a presence that enables retail access in urban and rural communities across the province. In January 2025, it disclosed a cybersecurity incident that disrupted debit, credit and gift card payment systems, prompting a temporary shift to cash‑only transactions. Following the incident, the company engaged third‑party investigators to examine the breach while publicly denying ransomware involvement despite external analysis suggesting possible network containment actions. Officials stated that there was no evidence of compromised personal or financial data, although the outage raised concerns about potential unauthorized access to internal communications. Recovery efforts have focused on rebuilding affected systems to eradicate any attacker presence, with restoration expected soon amid anticipated significant remediation costs. The company continues to work on restoring normal operations while managing the financial impact of the incident.

Incidents

1 incident linked to this organisation.