Super Bock Group

Super Bock Group is a Portuguese beverage company whose core identity is linked to the Super Bock beer brand. Beyond its flagship lager, the company manufactures additional beer varieties, soft drinks, mineral water, and other non‑alcoholic beverages. All production takes place at facilities located in Portugal, where brewing, packaging, and quality control are carried out. The company’s domestic distribution network supplies supermarkets, convenience stores, bars, restaurants, and hospitality venues across the country. In the retail sector, Super Bock Group’s products are available through major chains and independent outlets. For the hospitality channel, the company provides draught and packaged solutions to hotels, cafés, and catering services. Export activities extend the reach of Super Bock Group’s beverages to markets in Europe, Africa, and the Americas, where they are sold through local distributors and retailers.

Super Bock Group is distinguished by its long‑standing specialization in brewing combined with a diversified beverage portfolio that balances traditional beer with modern soft‑drink and water offerings. The company’s competitive positioning relies on brand recognition, particularly the Super Bock name, which enjoys strong consumer awareness in Portugal. On 30 January 2023, Super Bock Group was targeted by a cyberattack that interfered with its internal computer systems, disrupted service delivery, and created bottlenecks in its supply‑chain operations. Upon detection, the organization immediately activated its predefined security protocols to contain the incident and protect critical data. Simultaneously, Super Bock Group notified the relevant national authorities responsible for cybersecurity and data protection. To mitigate operational impact, the company enacted contingency measures, including alternative communication channels and manual workflows, to maintain essential supply functions. Throughout the episode, Super Bock Group expressed regret for any inconvenience experienced by customers and suppliers while acknowledging the cooperative assistance received from business partners during the recovery phase.