OkCupid

OkCupid is an online dating platform that provides a matchmaking service where users create personal profiles and respond to a series of questions to generate compatibility scores. The platform uses these answers to suggest potential partners through an algorithm that weights shared values and preferences. Access is available via a web interface and native mobile applications for iOS and Android devices. While basic profile creation and messaging are offered free of charge, a paid subscription tier unlocks additional features such as advanced search filters and the ability to see who has liked a user's profile. The service markets itself to a broad audience, including heterosexual, homosexual, and non‑binary individuals seeking relationships ranging from casual dating to long‑term partnerships. OkCupid emphasizes inclusivity by allowing users to specify a wide range of gender identities and sexual orientations in their profiles. The company’s headquarters are located in the United States of America.

OkCupid distinguishes itself from many competitors by grounding its matching system in user‑generated questionnaire data rather than relying solely on behavioral tracking or swipe‑based mechanics. This approach aims to surface connections based on expressed attitudes, lifestyles, and relationship goals rather than superficial appearance alone. Over time the platform has introduced various identity‑inclusive options, reflecting a commitment to serving diverse communities. Structurally, OkCupid operates as a subsidiary of Match Group, the conglomerate that also owns several other dating brands. In February 2019 the service experienced a wave of account compromises that were attributed to credential stuffing attacks, wherein attackers reused credentials obtained from other breaches to gain unauthorized access to OkCupid accounts. The company confirmed that no internal systems were breached but noted that the absence of two‑factor authentication at the time facilitated the takeover attempts. The incident highlighted the broader risk of password reuse across online services and underscored the importance of adopting stronger authentication measures.