Apollo

Apollo is a sales engagement startup that provides a platform designed to help sales teams identify and reach out to potential business prospects. The company’s services include access to a large repository of business contact information that supports outreach automation and engagement tracking. This repository contains publicly sourced data such as names, email addresses, company affiliations, job titles, phone numbers, and social media handles. Users can leverage the platform to build targeted prospect lists and automate multi‑channel communication sequences. The solution aims to streamline the sales prospecting process by integrating contact data with workflow tools.

Apollo is headquartered in the United States of America. The scale of its data holdings was highlighted in a 2018 incident where unauthorized access exposed over 200 million business contact records. The breach occurred during system upgrades and was discovered weeks later by the company’s security team. The exposed data included names, email addresses, company affiliations, job titles, phone numbers, and social media handles. Some client‑imported data was also affected, though no financial information or credentials were compromised in the incident.

Apollo’s core specialization lies in sales engagement, focusing on providing actionable contact data and outreach tools for sales professionals. Unlike generic data brokers, the startup emphasizes the integration of publicly sourced business information into workflow automation to improve sales efficiency. The 2018 breach underscored the security challenges associated with maintaining large‑scale contact repositories and prompted the company to acknowledge the incident to its customers. While the firm disclosed the breach, it withheld specific details about the full impact scope and any regulatory notifications. No information about parent companies, subsidiaries, or ownership structure is provided in the available sources.