Fashion to Figure

Fashion to Figure operates as an online retailer specializing in plus-size women's apparel and accessories. The company offers a range of clothing items including dresses, tops, bottoms, outerwear, and intimate wear designed for sizes typically ranging from 12 to 24. Its product assortment emphasizes current fashion trends while catering to the specific fit and style preferences of plus-size consumers. Fashion to Figure primarily serves customers in the United States, where its headquarters is located, and ships orders nationwide. The business model relies on an e‑commerce platform that allows shoppers to browse, select, and purchase items directly through its website. In addition to clothing, the retailer provides accessories such as jewelry, handbags, and shoes to complement its apparel lines.

A distinguishing attribute of Fashion to Figure is its focused specialization in the plus‑size segment of the women's fashion market, positioning it as a niche player within the broader apparel industry. The company has marketed itself as promoting body positivity and inclusive style, aiming to provide fashionable options that are often under‑represented in mainstream retail. Its operational approach is predominantly digital, with no significant physical store footprint reported in publicly available sources. In May 2015, Fashion to Figure experienced a security breach when malware was placed on its web hosting provider's server, which was discovered during an investigation into slow website performance. The incident potentially exposed customer names, identification numbers, postal addresses, telephone numbers, and payment card details. Remediation involved removing the malware, migrating to a new hosting provider, updating administrative credentials, conducting system scans, applying security patches, enhancing staff training, and offering affected individuals one year of complimentary identity theft recovery services.