Victoria's Secret

Victoria's Secret is an American retailer that designs, markets, and sells women's lingerie, sleepwear, athletic wear, and beauty products. The company operates a chain of brick‑and‑mortar stores complemented by an e‑commerce website and mobile application. Its primary market is the United States, where it maintains a significant presence in shopping malls and standalone locations. Victoria's Secret also serves customers in Canada, Europe, the Middle East, and Asia through a network of international stores and online shipping. The brand is recognized for its focus on fashion‑forward intimate apparel and its associated lifestyle products. In addition to core apparel, the retailer offers fragrances, cosmetics, and personal care items under its beauty division.

Victoria's Secret operates as an independent publicly traded company following its spin‑off from L Brands in 2021. The brand is distinguished by its focus on intimate apparel and its associated beauty line, which together create a recognizable lifestyle offering. In May 2025 the company experienced a security incident that prompted it to take its website offline and disable certain in‑store services as a precautionary measure. This caused disruptions to online access and order processing, accompanied by a reported stock price decline, while the retailer engaged third‑party experts, activated its incident response protocols, and kept physical stores open for customers.